DMG Strengthens Advisory Board of Governors with Appointment of iProspect CEO Robert Murray

iProspect, a leading global digital performance agency, is
pleased to announce the appointment of the companys global chief
executive officer, Robert Murray, to the Board of Governors of dmg
:: digital marketing. Murray will join the Boards 20 members in
formulating strategy to continue the explosive growth of dmg ::
digitals marketing events. Since its inception in 2009, the Board
of Governors has been an essential part of the overall digital
media ecosystem, guiding their events to become the go-to-place for
marketers to learn and cultivate business strategies in the
evolving digital world. "I've been participating in dmg :: digitals
marketing events, including ad:tech and iMedia Summits, for many
years, theyre strong and effective platforms that provide some of
the most thoughtful digital-focused insights around," said Murray.
"I look forward to collaborating with the group as we seek to
educate fellow marketing professionals on how to increase their
company's enterprise and brand values through successful online
marketing programs." As the Global CEO of iProspect, Murray
oversees the growth and expansion of the brand in the U.S. and
around the world. With more than 20 years of strategic consulting
and financial analysis expertise, Murray is also responsible for
developing the agencys strategic direction, negotiating strategic
alliances and identifying acquisition opportunities. iProspect
enables brands to reach their target audiences efficiently and
effectively through various digital performance channels including:
paid search, brand engagement and performance based display media,
social media strategy, SEO, conversion optimization, mobile
marketing and attribution modeling. "The addition of Rob Murray to
an already illustrious Board of Governors makes it even stronger.
Rob's profound understanding of performance digital will allow us
to keep our events finely tuned to one of the industry's most
crucial vectors. I welcome Rob's leadership along with that of
fellow inductees Dave Friedman, CMO, Sears; John Montgomery, COO,
GroupM; Shiv Singh, Global Head of Digital, Pepsico; Rishad
Tobaccowala, CEO, Vivaki; and Tara Walpert Levy, Managing Director
of Ads Marketing, Google, noted Susan MacDermid, President of dmg
:: digital marketing. Since becoming CEO of iProspect in 2007,
Murray has overseen iProspect's expansion to 39 offices in 28
global markets. In 2011, Murray lead the acquisition of ICUC
Moderation Services, which helped iProspect expand into social
media management and moderation. iProspect was recently ranked
fourth out of 30 agencies on Advertising Age's 2011 Best Companies
to Work For In Marketing and Media list. For the past four years,
Murray has been named to BtoB Magazines Whos Who in search. He is
also a member of the Board of Directors of Aegis Media North
America, and serves on the Board of the New England Chapter of the
American Association of Advertising Agencies.